Opinions on how the president is handling the various trade issues are very wide-ranging across farm country. That isn’t unexpected as there’s no middle ground on any issue involving President Trump. The trade dispute with China, which is threatening U.S. soybean exports to the world’s biggest soybean market, has created some obvious tensions throughout the farm community. It is a little surprising, though, just how deep some of these feelings go. Remember, farm country was Trump country. Conversations involving some influential local and regional agricultural leaders revealed some deep disagreements with the president’s actions regarding China even among some solid Trump supporters. First, many believed this trade...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.