World Perspectives
livestock

Opportunity; Bias; Easy Money

Meat Opportunity At least one major company has announced that as a result of Washington's harsh approach to country of origin labeling (COOL), it no longer intends to import product from Canada due to the complexity and challenge of ensuring that the labeling adheres to the regulation. Canada has been sending $4 billion worth of meat and livestock to the U.S. While the proponents of COOL may be smiling over the announcement, Canadian producers could step up their own campaign to educate American consumers as to why Canadian beef is better with pictures of the pure waters of the Canadian Rockies as a backdrop. Biased Dispute Settlement The University of Georgia's Jeffrey Berejikian analyzed 100 trade disputes pursued by the U.S. gove...

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Mar 26 Corn closed at $4.1975/bushel, down $0.0175 from yesterday's close.  Mar 26 Wheat closed at $5.105/bushel, down $0.0075 from yesterday's close.  Mar 26 Soybeans closed at $10.3875/bushel, down $0.1025 from yesterday's close.  Mar 26 Soymeal closed at $291.6/short ton, down...

livestock

WASDE Livestock

USDA’s World Agriculture Supply and Demand Estimates (WASDE) report was released yesterday, the first of the year. Beef production is still down compared to 2024, but projections were raised for 2026. Beef production was raised as heavier slaughter weights more than offset the reduction i...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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