World Perspectives
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Orange Juice is Fleeting

In the spring of 2020 as COVID-19 was spreading, U.S. consumption of orange juice increased as consumers sought to inoculate themselves with vitamin C. However, the increase was fleeting and not reflected on a global scale. Consumers are seeking to reduce their consumption of sugary drinks at the same time orange production in Florida is in decline due to disease.  Globally, 2020 saw a sharp decline in orange production, which has already been trending downwards. Orange juice fell from being nearly 4 percent of orange production to just 3.2 percent in 2020. There was a small increase in crush this year, but it appears that even the pandemic will not provide any change in the declining trend for orange juice.  ...

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From WPI Consulting

Forecasting developments in production agriculture

On behalf of a private U.S. agricultural technology provider, WPI’s team generated an econometric model to forecast the movement of concentrated corn production north and west from the traditional U.S. Corn Belt. WPI’s model has subsequently provided quantitative support to a multi-million-dollar investment into short-season corn variety development. WPI’s methodology included a series of interviews with regional grain elevators and seed consultants. Emphasizing outreach and communication with stakeholders who possess intimate sectoral knowledge – on-the-ground insights – is a regular component of WPI’s methodologies, made possible by WPI’s ever-growing network of industry contacts.

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