Biotech Facts versus Organic Kills The battle over Proposition 37 in California that would require labeling of food products produced using biotechnology is going to be as ugly as the presidential campaign. Activists posted an advertisement comparing biotech to cigarettes, DDT and Agent Orange. Meanwhile, respondents to an anti-biotech piece in the Huffington Post responded by noting that there have been zero ill effects from the technology; by contrast organic products -- including spinach, berries, cheese, cashews, greens, raw milk and grape tomatoes -- have killed or sickened hundreds of people with salmonella, E. coli, listeria and campylobacter, thus raising the question about which products really need labeling. We'd also add: And...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
With considerable fanfare—and few specifics—USDA last week announced its Great American Cotton Plan for 2026-2031. Secretary Brooke Rollins and industry leaders described the initiative as a comprehensive strategy to address the persistent challenges facing U.S. cotton production, d...