Origin Labeling Loser The U.S. beef industry feels embattled. After years of contending with health risk warnings about its product, marketers of plant proteins are now labeling their own products as “clean meat,” implying the same product at its base but qualitatively better. Protein demand is increasing, but competitor chicken maintains its price edge and now ventures into processing claims and even traceability. The inefficient parts of the cattle industry are desperate and sought to have the Colorado legislature impose a country-of-origin labeling requirement on a state level. Proponents of labeling argue that consumers are being deceived, but the proposal was rejected on technical grounds. Both proponents and opponents of...