World Perspectives
feed-grains

PC Marketing; Flunking Science

NGOs in the United Kingdom are complaining to officials because food companies are predominantly marketing snack foods and drinks (“junk food”) during the broadcast of the Olympic Games in Brazil. Missing in their understanding of the marketplace is that such foods are discretionary purchases. PC Marketing NGOs in the United Kingdom are complaining to officials because food companies are predominantly marketing snack foods and drinks (“junk food”) during the broadcast of the Olympic Games in Brazil. Missing in their understanding of the marketplace is that such foods are discretionary purchases, a category that attracts the bulk of advertising dollars. Consumers will always buy staples, and thus there is little opinion to sway via adverti...

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feed-grains soy-oilseeds wheat

Black Sea Regional Analysis

Russian Grain Markets: 21 – 25 April 2025 Crop Outlook 2025 The spring planting campaign in Russia is in full swing. Fifty-six regions of Russia are reportedly planting spring crops, and this season is showing much better speed than last year. To date, around 10.5 million hectares (Mha) a...

feed-grains soy-oilseeds wheat

Market Commentary: Cattle Extend Record Rally; Wheat Finds New Lows; Corn, Soyoil Collapse

The CBOT tried to rally overnight and posted some slight gains heading into the morning break, but thereafter the market quickly found selling pressure. Monday’s favorable Crop Progress and conditions report from USDA offered much of the justification for the selling pressure and helped s...

feed-grains soy-oilseeds wheat

Summary of Futures

Jul 25 Corn closed at $4.7025/bushel, down $0.13 from yesterday's close.  Jul 25 Wheat closed at $5.255/bushel, down $0.055 from yesterday's close.  Jul 25 Soybeans closed at $10.5275/bushel, down $0.0975 from yesterday's close.  Jul 25 Soymeal closed at $298.2/short ton, up $2.3...

feed-grains soy-oilseeds wheat

Black Sea Regional Analysis

Russian Grain Markets: 21 – 25 April 2025 Crop Outlook 2025 The spring planting campaign in Russia is in full swing. Fifty-six regions of Russia are reportedly planting spring crops, and this season is showing much better speed than last year. To date, around 10.5 million hectares (Mha) a...

feed-grains soy-oilseeds wheat

Market Commentary: Cattle Extend Record Rally; Wheat Finds New Lows; Corn, Soyoil Collapse

The CBOT tried to rally overnight and posted some slight gains heading into the morning break, but thereafter the market quickly found selling pressure. Monday’s favorable Crop Progress and conditions report from USDA offered much of the justification for the selling pressure and helped s...

feed-grains soy-oilseeds wheat

Summary of Futures

Jul 25 Corn closed at $4.7025/bushel, down $0.13 from yesterday's close.  Jul 25 Wheat closed at $5.255/bushel, down $0.055 from yesterday's close.  Jul 25 Soybeans closed at $10.5275/bushel, down $0.0975 from yesterday's close.  Jul 25 Soymeal closed at $298.2/short ton, up $2.3...

feed-grains soy-oilseeds wheat

Middle East, Mediterranean, and Africa Regional Analysis

Mediterranean/Middle East/North Africa/Africa – MEA Region Oman will be hosting the USSEC 9th Regional Aquaculture Production Conference 2-5 May. Sustainable aquaculture production will be a major topic at the conference. Morocco’s Agriculture Ministry says that favorable rains in M...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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