As noted in today’s Black Sea report, the price of peas in Russia are rising as exports go unfettered by any export tax. Canada is by far the largest exporter of peas with a two-thirds market share. But Russia is second with a 12.4 percent market share, the U.S. exports about 9 percent of the world’s peas and Ukraine completes the market with 6.6 percent of the trade. China and India dominate overall production, but most of it is green peas consumed domestically. About 40 percent of global dry pea production is traded. The volatility in global pea production is due to dry peas, and thus the trade in this shelf stable version is the cause of price swings. Russia’s yield per hectare had been rising sharply, allowing f...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.