THE OPEN May beans: 11 lower May meal: 4.00 lower May soyoil: 23 lower May corn: 12 lower May wheat: 11 lower The markets opened lower as a result of the reversal trade, which set the tone for more profit-taking at the open as sell-stops were triggered. All eyes were on export sales this morning, though the holidays last week in China and Brazil set the stage for low expectations. Those expectations were met and exceeded, and the reversal trade was on. Meal gained on soyoil as oilshare saw profit-taking, which helped beans to come back from fresh lows. Barges are slowly returning to normal workloads after supplies were halted due to the cold weather extremes. For...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.