World Perspectives

Poison, Profits and Arrogance

NFL star quarterback Tom Brady goes after the food industry in his new self-help book and replicates the celebrity model of making broad disparaging characterizations unsupported by sound science. NFL star quarterback Tom Brady goes after the food industry in his new self-help book and replicates the celebrity model of making broad disparaging characterizations unsupported by sound science. For example, he finds fruits and vegetables ripened with ethylene gas to be unreal, even though it is naturally produced by various fruits and using it as a ripening agent boosts the consumption of healthy fresh produce.He calls GMOs a chemistry experiment and declares Coca-Cola to be “poison for kids.” This kind of ignorance was highlight...

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From WPI Consulting

Forecasting developments in production agriculture

On behalf of a private U.S. agricultural technology provider, WPI’s team generated an econometric model to forecast the movement of concentrated corn production north and west from the traditional U.S. Corn Belt. WPI’s model has subsequently provided quantitative support to a multi-million-dollar investment into short-season corn variety development. WPI’s methodology included a series of interviews with regional grain elevators and seed consultants. Emphasizing outreach and communication with stakeholders who possess intimate sectoral knowledge – on-the-ground insights – is a regular component of WPI’s methodologies, made possible by WPI’s ever-growing network of industry contacts.

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