Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Developments While tariffs were not addressed directly in the State of the Union, trade policy remains steady. Reports during today’s session confirmed that U.S. tariffs on China will remain in the 35 percent–50 percent range, signaling limited escalation ahead of upcomin...
The soy complex was the upside leader again on rumors of Chinese purchases of U.S. soybeans from the PNW, as well as some harvest and quality issues in Brazil. Soyoil continued to find support from hopes that the EPA will release its biofuel policy obligations in the coming few days, though no...
Farm Policy Next week is China’s annual ‘Two Sessions’ (the People’s Congress plus a consultative body) where Beijing releases its next Five-Year Plan. It has already released its 15th Five-Year Plan for agriculture. It reflects the nation’s evolution from a develo...