Bias and GMO Labeling The International Food Information Council (IFIC) issued the results of its annual survey of consumer attitudes and found just 3 percent of Americans want their food labeled for GMOs (see graph below). This contrasts with the Just Label It campaign that found 93 percent of Americans want such labeling.The wide variance can be attributed to who conducted the surveys and how (see table below).Unfortunately, neither the activists nor the politicians attempt to describe to the public the actual complexity of public policymaking. As University of Chicago professor of behavioral science Reid Hastie explains, the human mind is more comfortable with simple causal narratives than with the scientific and complex. By blaming s...