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Potato Trade Grows

Potatoes have taken a dietary beating for being a basic starch that raises blood sugar as fast as pure glucose. By contrast, whole wheat contains complex starch, plus protein and some fiber. However, potatoes may have high bioavailability of certain vitamins and minerals, plus other health benefits. Moreover, mixing potato with protein, fiber and even fat will reduce the relative carbohydrate load.  Over the past decade or so, global production of potatoes has expanded by 1.03 percent per year. By contrast, the CAGR for global exports of fresh and frozen potato products has been over three times as much, 3.77 percent. On trend, eventually there will need to be a production response to match the demand growth, assuming domestic demand...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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