Power Cords and Mustard Concerned about electronic waste and abuse of consumers, the EU has been pushing for the industry to establish a single power charging cord to be used by mobile devices from all manufacturers. At least one manufacturer, Apple, is pushing back by saying it will harm innovation. The issue reminds one of a visit many years ago to the U.S. by the agriculture minister from the Soviet Union. The minister was shown a modern western grocery store with its 50,000 different products. As he walked down the aisle, he stopped in front of the mustard display and asked, “Why so many different mustards?” He then asserted that, “In the Soviet Union, there is just one mustard – the best mustard.” Virus...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.