World Perspectives

Produce Market Dynamics

The pricing of goods in a transparent market should divide value according to the respective value-added by each segment in the supply chain. Market failures involving imbalanced distribution of returns relative to value added are typically caused by inadequate transparency, though there are other causes. In France, unhappiness with the distribution of returns has led to a negotiated outcome. Based on some data, it should be consumers in the U.S. that are dissatisfied with the market.  Comparing the retail price for unprocessed fresh produce in some major capital cities, the cost of onions generally follows the overall cost of living in each respective location. However, the cost of apples in Washington, DC is 57 percent higher than i...

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WASDE Corn - Jan 2026

USDA’s Jan estimate for 2025/26 U.S. corn is for larger production and higher feed residual usage to result in greater ending stocks: Corn production is estimated at 17.0 billion bushels, up 269 million on a 0.5-bushel increase in yield to 186.5 bushels per acre and a 1.3-million acre ris...

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WASDE Wheat - Jan 2026

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From WPI Consulting

Illuminating the value of technical research

On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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