World Perspectives

Producer Groups Getting Restless on Farm Bill

The current farm bill – the extended Agriculture Improvement Act of 2018 – expires in 10 days. With no practical window to pass a bill in 2024, it will need to be extended again. From a practical perspective, that needs to be done before 2025 when dairy programs enter a new marketing year.   While there is a remote possibility that the farm bill could be taken up by a lame duck Congress after the election, the odds are low. Especially if majority control changes in either chamber, and party control for both the House and Senate are definitely in play.   Farmers are getting restless, however. Today, a letter was sent to the Congressional leadership by a coalition of 303 farm and commodity organizations, and...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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