Productivity Impacts The Kansas City Federal Reserve kicked off its annual conference on agriculture with this year’s topic seemingly a little tin eared. The focus is on productivity. Topics include the role of research and development, technology and data, and spillover effects on the supply chain. There is a session on the environment, but it is not the one that those opposed to conventional agriculture want to hear. Instead of repeating the popular story that agriculture is destroying the planet, the Bank somehow found the opposite – that productivity reduces adverse impacts on the environment. By increasing productivity, the U.S. uses 25 percent less land and less water for farming than in 1950. While activists want agricul...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.