Last week, the California Department of Food and Agriculture (CDFA) issued a “Q&A” fact sheet on Prop 12. The primary question answered was with regard to the implementation of the new regulations, especially with pork already in the pipeline to retailers. As the document states: “CDFA understands that there will necessarily be a period of transition.” Further, CDFA reiterates that for the remainder of 2023, we intend to focus our limited implementation resources, not on covered products already in commerce, but rather on, 1) outreach to ensure that all distributors who are required to register do so; 2) accreditation of third-party certifying agents so that when third-party certification is...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.