World Perspectives

Protectionists’ Spin; Transatlantic Spin; India’s New Bed

Protectionists’ Spin U.S. President Donald Trump is vilified for statements that his critics say are blatantly untrue, but he is not alone in trying to frame messages to his favor. This past weekend, China’s Ambassador to the U.S. Xie Feng said that "It goes without saying that [American] protectionism is rampant, casting a shadow over China-U.S. agricultural cooperation." Beijing was manipulating trade policy to its favor for many years while Washington was still preaching the free trade mantra. Like many other countries, China has openly sought self-sufficiency in agriculture, even telling farmers to use less soybean meal in their livestock rations to suppress imports. Panama has just declared rice as a national security crop...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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