While the U.S. agencies responsible have worked well enough to make foods in the country consistently the safest in the world, there are food critics who declare some food form, additive or ingredient as dangerous and conjure up their own science to support their conclusions.Concentrated attacks on the food we eat, the manufacturers of that food and the farmers who grow the raw ingredients used to produce it have become one of the true growth industries during the last decade. Numerous so-called food critics have carved out lucrative careers by regularly initiating such attacks or joining in with those originated by others. When soliciting donations, a number of nonprofit organizations also make their claim of defending the ignorant, misled...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.