For years, Europe has considered America’s food to be of poor quality or even dangerous. While its politicians helped characterize it all as radioactive, recent revelations now have American politicians declaring the European people themselves to be radioactive. Radioactive Europeans For years, Europe has looked down at America’s food, declaring it either to be of poor quality or even dangerous (hormones, ractopamine, GMOs, etc.) and frequently employing measures to stymie its entry. Using the term “Frankenfoods,” Europe’s politicians helped characterize American food as radioactive. More recently, Europe has been aghast at the digital snooping conducted by Washington to prevent future terrorist attacks, resulting in the abrogation of the...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...