World Perspectives
wheat

Rain More Important than Area

Iraq intends to expand the area planted to wheat by 20 percent, but production may not follow. But like much of the Middle East, wheat output is highly dependent on rainfall. Production in Iraq has been far more volatile than the area under sowing. Climate change may worsen crop output.  Wars and political strife do not help and seeking to fill the void caused by Black Sea disruptions is understandable. Alternative approaches include increased investment in irrigation, or producing and exporting higher value alternative crop to trade for wheat grown more easily elsewhere. After all, Iraq and other countries correctly and effectively use wheat imports as a one-for-one substitution for domestic shortfalls. But food security is always fa...

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feed-grains soy-oilseeds wheat

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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