World Perspectives

Real Bread

By now everyone has read that the Supreme Court in Ireland has ruled that the bread used for Subway sandwich shop sandwiches does not meet the legal definition to avoid the value added tax. The court found that it contains more sugar than is allowed by the law to qualify – no more than 2 percent of the weight of the flour. Perhaps there should be a new name for Irish Soda Bread. Most recipes call for the addition of some sugar, but it is the addition of raisins or currants that spikes the sweetener content. A full cup of raisins is often added to a loaf and that much dried fruit involves more than 90 grams of sugar. That compares to a 12-ounce soft drink containing 33 grams of sugar. Perhaps that is why the raisin version of the Irish...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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