World Perspectives

Real Bread

By now everyone has read that the Supreme Court in Ireland has ruled that the bread used for Subway sandwich shop sandwiches does not meet the legal definition to avoid the value added tax. The court found that it contains more sugar than is allowed by the law to qualify – no more than 2 percent of the weight of the flour. Perhaps there should be a new name for Irish Soda Bread. Most recipes call for the addition of some sugar, but it is the addition of raisins or currants that spikes the sweetener content. A full cup of raisins is often added to a loaf and that much dried fruit involves more than 90 grams of sugar. That compares to a 12-ounce soft drink containing 33 grams of sugar. Perhaps that is why the raisin version of the Irish...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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