World Perspectives

Regulation Ruse; FTA’s Needed; Big is Bad

Regulation RuseFarmers in Europe oppose the recently completed free trade agreement with Mercosur, and have long prevented a transatlantic agreement with the U.S. They argue that their competitors in the Americas produce under less stringent environmental and labor standards. That may be true but that is not the primary cause of their struggles with competitiveness. The problem is that the fundamentals of production agriculture in Europe are much higher. The average cost of farmland in France is 50 percent higher than in the U.S. There is a large differential in energy costs, a critical component in farming (chemicals, fertilizer, fuel, lube, electricity) and Europe has by design made it costlier. Europe’s farmers cannot use the latest...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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