Rejecting Progress Two decades ago, the WTO held its Fifth Ministerial in Cancún, Mexico. At the time, Mexico’s campesinos or peasant farmers protested that free trade was ruinous to their lifestyle. They took reporters on tours of peasant farmers, showing off how the farmer worked one hectare of land by hand while the family lived on the dirt floor of a one room abode. Now La Via Camposina, which led the protests back in 2003, plans a 20th anniversary “International Day Against the WTO and Free Trade Agreements” to be held on 10 September. They are demanding the same lifestyle (kids on the dirt floor) and calling it necessary for food sovereignty. Since that time, Mexico’s agricultural exports to the...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.