There is gnashing of the teeth by some in Washington because public funding of agricultural research is largely ignored. However, this ignores two important points. Misdirected Research USDA has reportedly ginned up $2 million for studies on how to better influence the food choices made by Americans and thus reduce obesity. Areas of study may cover the adverse impact of marketing and promotion by food processors and retailers, reducing portion sizes and labeling. As usual, the bureaucrats are misunderstanding the motivations of the food industry. Its intent is not to sell more unhealthful food, but more basically to sell food that consumers will buy, and its research results in products that fit the demand. USDA could just get its solutio...
What You Need to Know Today: Chinese purchases of U.S. soybeans continued to accelerate, with USDA reporting another 558 KMT sold to China and 236 KMT to unknown destinations. Combined with sales announced Wednesday and Thursday, the latest purchases bring the three-day total to approximately...
Key Takeaways: With the fall calf run now upon us, producers are finally getting a glimpse of what their realized profits will be for 2026. Some producers may have already obtained a strong estimate of 2026 revenues, especially if calves were forward sold in, for example, the mid-summer...
As fall begins, wild migratory birds are starting their seasonal migration. That has the industry and government officials worried about the potential spread, again, of highly pathogenic avian influenza (HPAI). Some members of Congress have called for the United States to be prepared for a pote...
From WPI Consulting
Weighing in on strategic realignment
WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.