World Perspectives
livestock

Reshuffling Meat Distribution

The OECD’s recent World Agricultural Outlook 2023-32 report notes that meat consumption is declining in affluent countries. The reasons cited include concerns about animal welfare, the environment and health. Those concerns may be true, but it also correlates with the fact that the median age in rich countries is rising, and humans need less animal protein as they move beyond age 30. Older adults tend to consume more carbohydrates for basic energy rather than tissue-building protein.  It is important to note that during adolescence and early adulthood, males consume considerably more animal protein than females. The OECD follows recent trends and predicts that poultry meat will increasingly replace some of the intake of beef a...

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feed-grains soy-oilseeds wheat

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Grain trade at the CBOT was mixed Tuesday with higher energy values supporting soyoil and soybeans while a weaker dollar and some commercial buying supported wheat futures. Corn was the laggard for the day as concerns about ethanol production in the U.S. during the two weeks of severe cold weig...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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