Responding to Trump Protectionism European farm ministers answered Donald Trump’s “protectionism” with, well more protectionism. German Farm Minister Julia Klöckner summarized the ministers CAP reform discussions this week by saying, “We need greater European autonomy on food supply.” In Orwellian fashion, the ministers supported country of origin labeling not for protectionism but because EU consumers have an increased interest in local and regional products. And it cannot be protectionist because it will be administered at the EU-level rather than by member states. Agriculture Commissioner Janusz Wojciechowski was more direct, complaining Europe was too dependent on imports, particularly fe...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...