Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Outside markets continued their reversal higher following the rescission of President Trump’s tariff threats against Europe. Ukraine’s grain exports are stymied by Russian attacks, with both sides seemingly inching forward on talks, but a survey of former diplomats shows 80 percent...
USDA’s monthly Cattle on Feed report for January will be released tomorrow. Analysts’ pre-report consensus estimates are for the total inventory on feed to be 96.8 percent of last year, with the range of estimates between 96 and 97.6 percent of 1 January 2024. Those estimates imply...
WPI is pleased to release the third week of the Transportation and Export Report, a weekly industry publication previously produced by ocean freight specialist Jay O’Neil. This report, which WPI recently acquired, will strengthen WPI’s coverage of global ocean freight markets by bui...