Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Tomorrow is Nowruz (spring equinox), the Persian New Year, but there will likely be no break from the war. There continued to be upward price pressure on grains and oilseeds, chasing the spike in fossil fuel prices. There may be ample fertilizer for Northern Hemisphere crops nearing planting ti...