The consultancy Sovecon this week increased its estimate of the Russian wheat crop to 94.7 MMT. That is 7.6 percent more than USDA's guess at 88 MMT and if realized, it would be nearly 20 MMT larger than Russia’s 2021/22 wheat crop. An astounding level of increase. By contrast, the consultancy Agritel expects the French wheat crop to fall by 5.6 percent this year to 33.44 MMT. FranceAgriMer’s latest estimate calls for a crop of 32.9 MMT due to the adverse impacts of frost, drought and very high temperatures. Agritel also has a higher export estimate at 10.95 MMT. The company’s survey of industry indicates larger wheat exports due to less competition from Ukraine. The question is whether Russia will present increased...
What You Need to Know Today: American and Mexican officials met Tuesday and will meet again Wednesday for another round of trade talks, where ag and energy will be a key topic. Another round is scheduled for 20 July. Ag groups are urging President Trump to renew USMCA for another 16 years, but...
Mediterranean/Middle East/North Africa/Africa – MEA Region Egypt Grain Situation Recap: Wheat stocks in Egypt are at good levels, with only limited import interest. However, there is some concern over the supply of wheat from the Black Sea later in the year due to current weather problem...
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Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.