The consultancy Sovecon this week increased its estimate of the Russian wheat crop to 94.7 MMT. That is 7.6 percent more than USDA's guess at 88 MMT and if realized, it would be nearly 20 MMT larger than Russia’s 2021/22 wheat crop. An astounding level of increase. By contrast, the consultancy Agritel expects the French wheat crop to fall by 5.6 percent this year to 33.44 MMT. FranceAgriMer’s latest estimate calls for a crop of 32.9 MMT due to the adverse impacts of frost, drought and very high temperatures. Agritel also has a higher export estimate at 10.95 MMT. The company’s survey of industry indicates larger wheat exports due to less competition from Ukraine. The question is whether Russia will present increased...
What You Need to Know Today: The corn and soybean markets closed slightly higher in low-volume trade. The wheat market was mixed, with HRW continuing its downward trek on improved moisture. As expected, the bearish cattle on feed report drove down cattle prices and pulled hogs down with it. Mi...
Key Market Insights Macro markets delivered a full whipsaw today. Early in the session, crude oil had rallied back above $100/barrel as traders priced renewed concern over the U.S.-Iran standoff and potential supply risk through the Strait of Hormuz. That strength helped pull grains off their o...
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Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.