Overall economic data released earlier on Friday presented a mixed picture, and that was followed by a long-expected court ruling on Trump tariffs. This week had lots of geopolitical uncertainties, from a U.S. military buildup in the Middle East to peace talks between Russia and Ukraine going s...
The USDA’s annual Agricultural Outlook Forum (AOF) featured the agency’s first look at the 2026/27 balance sheet for the major U.S. crops and livestock products. For corn, wheat, and soybeans, this year’s numbers were in line with expectations and did not spark much reaction f...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.