U.S. sorghum producers have long complained of playing second fiddle to corn. Although sorghum has lower production costs, only about 2.5 percent as much of it is produced as that of corn. In terms of value per acre, it grosses 30 percent as much per acre as corn. Once sorghum became eligible for conversion into ethanol, it was thought that the crop had found its niche in terms of production area (southern Plains) as well as markets. Primary sales would go to select overseas customers with over-production going into ethanol. However, sorghum remains largely tied to the value of corn. The correlation of the value of corn to sorghum production is near perfect, whereas the R2 value of sorghum to sorghum production is slightly lower. The stock...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: USDA reports are delayed until Tuesday due to the federal holiday on Monday. Over the weekend, President Trump announced a ceasefire between Russia and Ukraine. Russia warmly welcomed and confirmed this ceasefire by conducting more strikes against Ukraine. Specific...
On Saturday, 10 October, at a campaign rally in Clarksville, Tennessee, President Trump said that the U.S. and Mexico would come to terms on a new trade deal, and he said Canada does not need to be part of the deal. Trump called the coming agreement with Mexico “great” but gave no d...
Key Takeaways: The United States has steadily lost global wheat export market share since the 1970s, falling from the world's leading exporter to a projected fifth place in 2026/27. The rapid expansion of Black Sea wheat exports, driven by improved productivity and export infrastructure, has r...