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Seeing Red

California is by far the largest tomato producing state with Florida far behind. However, California processes most of the tomatoes, leaving Florida’s production more subject to the impacts of trade. U.S. fresh tomato imports have been increasing at about 0.4 percent per year, with Mexico and Canada the primary suppliers. However, thus far in 2022 (January – July), fresh tomato imports are up 1.4 percent. This has caused an outcry from the Florida growers directed at Mexico.  Hothouse tomatoes are the largest category of imported tomatoes but are a Canada specialty. The data for this type thus far in 2022 is incomplete. Roma is the second largest type imported, and they are down thus far in 2022. Grape tomatoes are the thi...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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