Shameless Category Protectionism knows no bounds as the Made in the USA Foundation announces it has filed a lawsuit against the WTO for determining that the meat country of origin labeling (COOL) requirement is discriminatory, and a suit against the U.S. government for enforcing that ruling. The organization, which deems imports harmful and is dedicated to the goal of Americans purchasing only domestic made products audaciously asserts, "This law [COOL] does not discriminate against any country." Organic Sham Defenders of organic foods are arguing to ignore the Stanford University study published this week that concludes the production method creates foods that are no healthier or nutritious than conventional products. They argue that...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.