The U.S. wheat industry wrote a letter this week to Canadian officials that turned that government's successful arguments against America's country-of-origin labeling (COOL) requirement into reasons Ottawa needs to change its wheat import requirements. Silly TPA Amendments The U.S. Senate is going late into Friday night trying to find a way to complete the Trade Promotion Authority (TPA) bill. One hurdle is over 200 amendments ranging from the hypocritical (other countries have to give equal pay to women) to the moral (mandating other countries give equal rights to lesbians, gays, bisexuals and transgender people). The concepts open up all kinds of possibilities for the transatlantic negotiations such as Europe mandating that the U.S. fol...
What You Need to Know Today: Russia rejected calls for a ceasefire in the Black Sea, including a proposal to halt attacks on civilian shipping that could help restore grain flows from Ukrainian ports. Tyson Foods announced plans to permanently close its Joslin, Illinois, beef processing facili...
The big news in the cattle markets yesterday was Tyson Foods’ move to close two more beef plants. One of them, the Joslin, Illinois, plant was shuttered immediately after the announcement. The other, in Eagle Mountain, Utah, is a case-ready plant that does not slaughter cattle. Tyson also...
The Bureau of Labor Statistics (BLS) released the Consumer Price Index (CPI) on Wednesday. In July, the CPI rose 0.1 percent, seasonally adjusted, and rose 3.4 percent over the last 12 months, not seasonally adjusted. The index for all items less food and energy, or the “core” infla...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.