Siloed Everywhere International trade has become moral, geopolitical, and nationalistic, and so has local commerce. Global trade is now based on perceived and relative practices such as human rights, animal welfare, labor, environmental protection, etc. Don’t trade with autocrat regimes like China or Russia. There is Make in India, Buy America, food sovereignty, etc. This has crept down to state and local affairs. California dictates how hogs are produced in Iowa and bans state-funded travel to Texas. Fights over abortion, immigration and other issues pour over red versus blue states, and between cities and rural areas. All of it worsening economic outcomes but unlikely to go away anytime soon. Separately, EU plans to punish a...
What You Need to Know Today: U.S. weather is getting more attention this week as conditions vary greatly across the western, central, and eastern corn belts, with the different regions battling dryness and too much rain simultaneously. The ProFarmer Crop Tour began today in Indiana and Nebrask...
Unlike the 2022 fertilizer shock, today’s disruption is rooted less in rerouted trade flows and more in damaged production capacity, raw material constraints and uncertain recovery timelines. That makes this a longer-duration risk for U.S. agricultural producers and retailers who must sec...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.