Singing Constituency’s Chorus USDA Secretary Tom Vilsack knows his constituency. He has reportedly called on the Congress to reauthorize Trade Promotion Authority for President Biden so that more trade agreements can be negotiated, and he suggested that it is possible the U.S. could seek to join the Comprehensive and Progressive Agreement for Trans-Pacific Partnership. Both are major goals of the U.S. agriculture community. The only off-note in his recent messaging is the implied reluctance to challenge Mexico under the USMCA for its proposed bans on glyphosate and GMO food corn. His chorus will be watching the latter issue very carefully. Forest for the Trees The organic community and “sustainability” groups like...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.