World Perspectives

Sino-Ag Roundup 2

Meat DemandChina is the largest consumer of meat, consuming 27 percent of world supplies and while pork has been the dominate choice, poultry demand has been on the rise along with beef. Poultry is winning due to price and its health halo, and beef is viewed as a premium product. The result is that the Ministry of Agriculture and Rural Affairs reported this week that the nation’s sow herd had fallen 3.2 percent to 40.73 million head. The number of pigs slaughtered is down 2.6 percent. Meanwhile, China is the world’s largest crusher of soybeans and continues to add to its capacity. There is an underutilization of capacity, but the ready supply of cheap feed leads some to believe that there will be a rebound in pork output.12042024china_...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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