World Perspectives
livestock

Slow Formal Meat Uptake

Sub-Saharan Africa is very diverse and defies a singular stereotype. Income ranges from the Seychelles off the eastern coast at nearly $30,000 per capita, to Burundi at less than $800/person. GDP for the region has been growing by just 0.74 percent/year but population has been expanding at 2.44 percent. Both factors support increased meat consumption, but data collection is inadequate, and the informal consumption of bush meat is widespread.  The consumption of lower cost poultry meat has been growing fastest, with pork second despite 30 percent of the population being Muslim. Only South Africa and Angola report pork consumption. Beef consumption is country specific to the availability of grazing areas.  ...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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