World Perspectives

Snack Attack

The recent report from Mintel indicates notable changes in the snacking habits of Americans from just a year ago. The big driver of the modern snack renaissance is the millennial generation (age 18-38).According to the recent Mintel report entitled Snacking Motivations and Attitudes US 2015, 94 percent of Americans snack at least once a day. Moreover, 50 percent of adults do it two-three times daily. The big news from this, however, is the contrast with a previous report from the same firm released just a year ago, Snacking Occasions 2014, which contained a survey indicating only 64 percent of consumers said they often snack between meals. Other top-line findings: 33 percent are now snacking on "healthier foods" than last year. 62 perce...

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Beneficial rains across the U.S. Southern Plains and part of the Black Sea over the weekend put wheat futures in Europe and the U.S. on the defensive to start the week. That acted like a weight on the broader grain markets and helped pull futures lower to start the holiday-shortened week. All t...

MAHA Targets Glyphosate

The seminal report on the state of America’s health, the Make America Healthy Again (MAHA) report, focuses on the environmental exposure to pesticides in the food supply, which the report says is linked to developmental issues and chronic diseases. The report says that 40 percent of child...

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Summary of Futures

Jul 25 Corn closed at $4.595/bushel, up $0 from yesterday's close.  Jul 25 Wheat closed at $5.285/bushel, down $0.14 from yesterday's close.  Jul 25 Soybeans closed at $10.625/bushel, up $0.0225 from yesterday's close.  Jul 25 Soymeal closed at $296.3/short ton, up $0.1 from yest...

feed-grains soy-oilseeds wheat

Market Commentary: Wheat Sinks on U.S. and Black Sea Rains; Hogs Rally on Pork Demand

Beneficial rains across the U.S. Southern Plains and part of the Black Sea over the weekend put wheat futures in Europe and the U.S. on the defensive to start the week. That acted like a weight on the broader grain markets and helped pull futures lower to start the holiday-shortened week. All t...

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Jul 25 Corn closed at $4.595/bushel, up $0 from yesterday's close.  Jul 25 Wheat closed at $5.285/bushel, down $0.14 from yesterday's close.  Jul 25 Soybeans closed at $10.625/bushel, up $0.0225 from yesterday's close.  Jul 25 Soymeal closed at $296.3/short ton, up $0.1 from yest...

feed-grains soy-oilseeds wheat

WPI Crop Progress and Conditions App (Updated 27 May)

Update for 28 April 2025: Last year, users pointed out differences between the 5-year averages reported in this app and what USDA estimates in its weekly report. The difference exists because WPI calculates average based on the last 5 years of observations for the current week. In cases where o...

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From WPI Consulting

Illuminating the value of technical research

On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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