World Perspectives

Snack Attack

The recent report from Mintel indicates notable changes in the snacking habits of Americans from just a year ago. The big driver of the modern snack renaissance is the millennial generation (age 18-38).According to the recent Mintel report entitled Snacking Motivations and Attitudes US 2015, 94 percent of Americans snack at least once a day. Moreover, 50 percent of adults do it two-three times daily. The big news from this, however, is the contrast with a previous report from the same firm released just a year ago, Snacking Occasions 2014, which contained a survey indicating only 64 percent of consumers said they often snack between meals. Other top-line findings: 33 percent are now snacking on "healthier foods" than last year. 62 perce...

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From WPI Consulting

Forecasting developments in production agriculture

On behalf of a private U.S. agricultural technology provider, WPI’s team generated an econometric model to forecast the movement of concentrated corn production north and west from the traditional U.S. Corn Belt. WPI’s model has subsequently provided quantitative support to a multi-million-dollar investment into short-season corn variety development. WPI’s methodology included a series of interviews with regional grain elevators and seed consultants. Emphasizing outreach and communication with stakeholders who possess intimate sectoral knowledge – on-the-ground insights – is a regular component of WPI’s methodologies, made possible by WPI’s ever-growing network of industry contacts.

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