World Perspectives

Snacking Turmoil

There are a lot of issues working against the snack world right now from tariffs to cocoa and sugar prices, to the Make America Healthy Again (MAHA) ban on dyes and artificial colors.  Let’s take a look. First, there is the ongoing volatility of cocoa prices. Prices have been in an almost constant state of flux for all of 2025, remaining significantly ahead of their roughly $2,500/MT levels during 2022. However, prices last month dropped off considerably. After settling at just over $10,000/MT in mid-May, cocoa futures in New York dropped nearly 25 percent in less than a month. The price of $7,309/MT on 16 June is effectively the lowest price of the year and off 21.3 percent since “Tariff Liberation Day” on 2 April. T...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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