World Perspectives
feed-grains soy-oilseeds wheat

Soft Opening

Welcome back from the holiday. The latest weather reports have not brightened prospects for crops in Argentina and southern Brazil and weather premium was added across the board in the Sunday overnight session, but it failed to completely hold on Monday. If not for the uncertainty in South America, one could expect weaker volume during a week between major holidays. It was lower volume in the wheat market as it headed lower, but the soy complex saw notable activity on its way to solid gains.   There is a chance for light precipitation in Argentina and southern Brazil, but the chance is greater that La Niña heat and drought will persist through January. Consequently, some degree of crop stress can be expected.  Expor...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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