World Perspectives
feed-grains

Sorghum Dominance

Sub Saharan Africa (SSA) is the largest sorghum producing region in the world, growing nearly 44 percent of global output. Yet it exports and imports only a small fraction of globally traded milo. Production in the region has been relatively stable. By contrast, world trade in sorghum has been volatile, peaking in 2014/15 at 12.1 MMT, slumping in 2018/19 to just 3.4 MMT, and now rising back up to 11.4 MMT. China is responsible for nearly 90 percent of the increase in global sorghum imports.  While North American production of sorghum is second only to SSA, the standard deviation for annual output is the highest among major producing regions. Either North America or SSA could gear up to dominate the supply of sorghum for China except t...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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