Sorghum was once the darling crop to grow because it was cheaper to produce than corn and environmentally friendly since it required less water. U.S. farmers nearly tripled the amount of sorghum they grew between 2011 and 2015, but since then production of the crop has fallen by 40 percent. Likewise, production in Nigeria, the world’s second largest sorghum producing nation, has fallen from its peak of 7.55 MMT in 2016 to 6.9 MMT this year. Only in Ethiopia and China is the production up, and then not by much. Notably, while global production of sorghum over the past decade has increased by an average 0.47 percent per annum, consumption has been advancing 30 percent faster than that. Global ending stocks will nonetheless rise s...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.