Specious on Trade When asked what it would take for the U.S. to re-engage in trade agreements like the CTTPP, USDA Secretary Tom Vilsack said, “So, I think first and foremost we have to build a strong foundation domestically, where people feel more confident in our economy. That’s why it’s so important for this reconciliation bill and this infrastructure bill to get passed, because that’s what creates the momentum, internally, domestically, to strengthen American families to make them feel a bit more secure, and to create the kind of infrastructure that will allow us to take full advantage of a 21st-century economy.” There are two practical limits to his rational, and one philosophical. From a practical stand...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.