Although Walmart sells more groceries, Kroger is the largest grocery chain in the U.S. and some things on its list of documented food trends in 2020 will concern health specialists. The effort to avoid contracting COVID by staying home included increased consumption of flavored potato chips. Also on the list were fresh burger patties and Mexican cheese blend, all washed down with more Sauvignon Blanc wine. Perhaps to the healthier side, the largest increase in food demand was for zero-calorie cola. Potatoes and burgers are comfort food in the U.S., but potato production is growing more rapidly in the rest of the world. U.S. production expanded an average 0.45 percent/year over the past decade whereas for the rest of the world it grew...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.