In a March WASDE report that made very few substantive changes to the supply/demand balances, it is difficult to find any notable highlights about the current situation. However, the report does remind us of a few shifts that have occurred over time. First, the U.S. continues to hold most of the corn excess stocks in the Americas. Brazil and Argentina held relatively larger shares in 2013/14 and 2015/16, but now hold about 18 percent of the surplus despite increased storage capacity. Meanwhile, the U.S. is holding relatively little of the surplus soybean stocks amongst the three major exporters, which is a return to the norm of just a few years ago. As other analysts have noted, the relatively few surplus soybeans held by the U.S. may forc...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.