Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Beef packer margins improved sharply, with estimated net losses narrowing to -$111/head from -$206/head the prior week. The recovery was driven by another firming in the boxed beef cutout, which rose to $379.00/cwt, while fed cattle prices softened modestly on the week. Even with the improvemen...
The massive rally in energy markets remains the primary story underpinning ag markets. Front-month crude oil futures ripped higher overnight and traded above $100/brl for the first time since July 2022 before scoring an overnight high just shy of $120/brl. That strength pulled ag markets &ndash...
Process Standards as NTBs California’s Prop 12, which a House Agriculture Committee-passed farm bill is supposed to override, restricts the sale of pork and eggs in the state if not produced according to its restrictive standards. Such processing restrictions have long been used as nontar...