Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
WPI Grain Prices and Freight Rate App Note: you can also visit the app directly by clicking here. Supplemental Information The section below offers a concise view of the options available in the current version of the WPI FOB Price and Freight Rate app, along with a short “How To”...
Russian Grains Market: 3–7 November 2025 During the first week of November ,the market was predominantly bearish with rare temporary recoveries in individual regions. Wheat export prices remained stable in European Russia. The Asian part of Russia shows appreciation of prices because of a...
The CBOT was mixed with Monday’s strength in various markets fading quickly and giving way to a “turnaround Tuesday”. Corn and soyoil were the two holdouts from the turnaround pattern as both markets saw demand-side factors boost values to modest gains. Beyond that, traders we...
This is not a defense of tariffs or the tariff war, but a discussion about strategy and asymmetry. Since Mr. Trump announced his reciprocal tariff plan (trade war) in April, most news articles have focused on the adverse impacts to Americans. Consumers would pay the cost and speculation was rif...