SUR without Mirror Clause The EU decided this past weekend to exempt agriculture from its revised Emmissions Trading Scheme, for now, but is under increasing pressure to apply mirror clauses. France is now demanding mirror production requirements for products imported from Chile under a new free trade agreement. Full implementation of its pesticide reduction plan would seemingly force a mirror clause, though it will be complicated. Germany now says it opposes any change to the planned sustainable use of plant protection products (SUR) requirement and it opposes any further review of its impact if it would involve delaying those cuts. Under SUR, each member state gets to choose how it meets the 50 percent reduction requirement. Since...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...