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World sugar prices have begun to moderate after hitting a multi-year high in 2023. The high of $0.28/pound last year was the highest price since 2011, but well below the $0.65/pound experienced in 1974. In real terms, sugar was the equivalent of $4.00/pound that year. That year also saw the largest percentage change caused by a large number of factors including bad harvests in Europe and Cuba that prompted speculative purchases, especially by Arab nations and the Soviet Union.  Sugarcane produces slightly more energy per acre than corn and can be more profitable to grow. Overall, sugar prices are less volatile than they used to be. Although global ending stocks have been falling over the past three years, the longer trend has been a C...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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