Target Europe The frustration with Europe in the Trump Administration is palpable. China has been viewed as unfair competition but out of design. It was a poorer country overly granted concessions that must now be clawed back. By contrast, Europe is viewed as manipulative, taking what should be a balanced relationship but creating rules to the disfavor of U.S. suppliers. In a podcast for USDA, USTR Robert Lighthizer complained that Europe has put up barriers to U.S. agricultural trade and, “We have to change that.” Moreover, he thinks the aggressiveness of Trump trade policy has empowered his ability to negotiate because now, “No one thinks we're bluffing.” With China, the Trump Administration’s opponen...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.